Video is everywhere in 2025—whether you’re scrolling through social feeds or attending virtual events, video has become a mainstay of modern communication.

Yet, when it comes to B2B and professional networking, LinkedIn still reigns supreme. In recent years, LinkedIn has doubled down on its video features to keep pace with user demand and other social platforms. This blog post explores how LinkedIn Video has evolved, why it’s vital for your professional brand, and the best ways to leverage video content on LinkedIn for maximum impact now and in the coming year.

Why LinkedIn Video Matters

A Platform Built for Professionals

LinkedIn is unique among social networks: it’s designed primarily for professional development, thought leadership, and business networking. While platforms like TikTok and Instagram may host entertaining videos, LinkedIn Video has become the go-to for more substantive, career-oriented content. Whether you’re showcasing a product demo, sharing company news, or delivering industry insights, video content on LinkedIn can help you stand out.

LinkedIn’s Growth & the Rise of Video

As of 2025, LinkedIn has grown to well over 900 million members worldwide, reinforcing its position as one of the largest professional networks. In line with global trends, LinkedIn has seen a significant uptick in video consumption:

• Higher Engagement: Videos on LinkedIn have reportedly higher organic reach compared to text-only posts. Some reports suggest video posts can generate 20%–25% more engagement on average.
• Shifting User Behavior: Professionals crave easily digestible yet informative content, making short, impactful videos a perfect fit for busy executives, marketers, and job seekers.

If you haven’t ventured into creating LinkedIn Videos yet, 2025 may be your prime opportunity to start.

Recent Trends & Data (2023–2025)

Growth in Video Consumption

From 2023 to 2025, LinkedIn has rolled out multiple video-friendly updates:

• Improved Native Video Features: Faster loading times, easy video embedding, and expanded reach to relevant audiences via algorithmic boosts.
• LinkedIn Live Enhancements: More robust features for virtual events, including real-time Q&A and audience analytics, have encouraged more companies to host live broadcasts on LinkedIn.

According to internal LinkedIn data shared in 2024 (as cited in various marketing reports), video content saw a 25% increase in engagement year-over-year, a figure that outperformed image- or text-only posts. While other platforms focus on entertainment, LinkedIn’s audience is typically looking for thought leadership, professional tips, or industry news—making video a prime way to convey such content quickly and effectively.

Shifts in User Behavior

• Short-Form vs. Long-Form: Short videos (30–90 seconds) continue to dominate engagement, as they offer quick insights. However, long-form videos and webinars (anywhere from 10 to 60 minutes) are gaining traction for in-depth training, case studies, and industry analysis.
• Vertical Video Support: With mobile usage outpacing desktop, LinkedIn’s updated video player now comfortably supports vertical formats, signaling a shift to mobile-first consumption similar to other social platforms.

What Exactly Is LinkedIn Video?

LinkedIn Video can take several forms, each with distinct benefits and use cases. Understanding these options will help you plan a well-rounded video strategy.

Native Linkedin Video

Native videos are uploaded directly to LinkedIn (as opposed to links to external sites like YouTube). Since LinkedIn’s algorithm typically favors content hosted natively on the platform, native video tends to outperform external links in terms of reach and engagement.

Current Use Cases:

• Thought Leadership: Sharing a quick insight, industry trend, or a highlight reel from a recent conference.
• Company Culture: Show behind-the-scenes footage or employee highlights.

LinkedIn Live

LinkedIn Live is the platform’s live-streaming option, allowing real-time interaction via comments and Q&A. With improved moderation tools and analytics, LinkedIn Live has emerged as a top choice for:

• Virtual Events & Webinars: Host panels, Q&As, or product launches.
• Executive Town Halls: Company leaders can address employees and stakeholders in real-time.

Sponsored Video Ads

Businesses can leverage Sponsored Video Ads to promote their video content to specific audiences based on job titles, industries, or company size. This can significantly boost B2B lead generation and brand visibility.

Current Use Cases:

• Product Announcements: Running short video campaigns to drum up interest in new launches.
• Brand Awareness: Showcasing thought leadership or success stories to expand reach beyond your immediate network.

Key Benefits & Use Cases of LinkedIn Video

1. Thought Leadership & Brand Authority

LinkedIn is a goldmine for professional credibility, and video is one of the fastest ways to establish or enhance your thought leadership. By consistently posting high-value video content:

• Humanize Your Brand: Viewers can see your facial expressions, tone, and authenticity, making your message more relatable.
• Build Trust: Sharing industry insights or breaking down complex topics on video can position you as an expert in your field.

2. Lead Generation & Sales Enablement

Video marketing on LinkedIn doesn’t stop at brand awareness. B2B buyers are increasingly influenced by video content during the purchase journey. According to some 2024 B2B marketing surveys:
• Higher Conversion Rates: Landing pages with video content can yield up to 20%–30% higher conversion rates.
• Sales Acceleration: Sales reps who share relevant video case studies or product demos often shorten the sales cycle.

3. Recruiting & Employer Branding

Looking to attract top talent? LinkedIn Video can spotlight company culture like no other format:
• Day in the Life: Employees sharing their daily routines or testimonials about work culture.
• Office Tours: Show off your workspace and highlight innovative or collaborative environments.
• Employee Stories: Encourage current employees to create short videos reflecting on their growth paths, offering an authentic view of your organization.

4. Employee Advocacy & Internal Comms

Video content isn’t just for external audiences; it can also energize your internal community:

• Executive Announcements: Leaders can record quick updates and share them on LinkedIn for broader company-wide reach (particularly useful for remote or dispersed teams).
• Employee-Led Content: Encouraging employees to publish videos about work projects or professional tips can boost engagement and brand exposure simultaneously.

Best Practices for 2025

Creating compelling LinkedIn videos doesn’t require a huge production budget, but it does demand a strategic approach. Below are some best practices to keep in mind as you plan your video content in 2025.

1. Optimize for Mobile Viewing

With more users logging into LinkedIn via mobile devices, it’s critical to optimize for vertical or square formats:

• Vertical/1:1 Ratios: Takes up more screen real estate, capturing more attention.
• Subtitles & Captions: Since many viewers watch on mute during commutes or breaks, providing captions is a must.

2. Get the Length Right

• Short-Form (30–90 seconds): Ideal for quick insights, punchy tips, and teasers.
• Long-Form (3–15+ minutes): Better suited for webinars, tutorials, panel discussions, or deep-dive analyses.

Always align the length with the complexity of your topic and the attention span of your target audience.

3. Maintain a Professional Yet Authentic Style

Even as you produce video for a professional audience, authenticity goes a long way:
• Good Lighting & Clear Audio: Basic production values matter. Fuzzy or poorly lit videos can deter viewers.
• Conversational Tone: Talk as if you’re speaking to a colleague or mentee—friendly yet professional.

4. Leverage LinkedIn’s Analytics

Post-and-pray isn’t a strategy. Instead:
• Measure Engagement: Track likes, comments, and shares to gauge resonance.
• Dive Into Audience Insights: Look at who’s watching (job titles, industries) to tailor future content.
• Refine, Repurpose, Repeat: Use data to decide what to create next. If a short tip video performed well, consider expanding on that topic in a longer webinar or blog post.

5. Engage & Encourage Conversation

LinkedIn’s algorithm rewards posts with high engagement rates:
• Include a Clear Call to Action (CTA): Ask questions or invite viewers to share their thoughts in the comments.
• Reply to Comments: Show you’re listening and value the conversation. Engaging with comments boosts visibility in user feeds.

Future Outlook: Where LinkedIn Video Is Headed by 2026

As we look ahead, expect LinkedIn to unveil even more robust video features. Here’s a glimpse of what might be on the horizon:

1. Advanced Personalization & AI

LinkedIn is already well-versed in personalized content recommendations. By 2025 and beyond:
•AI-Powered Recommendations: You’ll see more tailored video feeds based on your industry, role, and past engagement.
• Smart Editing Tools: Automatic editing suggestions and thumbnail selection based on AI analysis of user engagement patterns.

2. Interactive & Immersive Experiences

The B2B world is catching up to immersive technologies:

•AR/VR Integration: Virtual product demos, virtual career fairs, and remote onboarding with AR/VR components may become more common.
• LinkedIn Events 2.0: More interactive livestream capabilities, polls, and breakout rooms for collaborative video events.

3. Live Content Expansion

LinkedIn Live has made significant strides. Expect continued refinements:

•Moderation & Admin Tools: Enhanced features to manage large-scale events with multiple hosts and speakers.

•Real-Time Collaboration: Ability for guests to join and split the screen, offering more dynamic broadcasts.

Conclusion

Recap & Next Steps

LinkedIn has evolved into a full-fledged video platform, catering to professionals seeking knowledge, connection, and growth. From native videos to LinkedIn Live events and Sponsored Video Ads, the opportunities to engage your audience are nearly limitless. Success in 2025 will come down to authentic storytelling, strategic planning, and leveraging data to continuously refine your approach.

Key Takeaways

1.Video Is on the Rise: Higher engagement rates and professional-focused content opportunities make LinkedIn Video a powerful tool for B2B marketing, thought leadership, and recruiting.

2.Best Practices Matter: Simple production elements (lighting, audio) plus an engaging CTA can significantly increase your video’s impact.

3.The Future Is Interactive: AI, AR/VR, and deeper integrations with Microsoft’s suite of tools point to an exciting, immersive future for LinkedIn Video.

Encourage Action

Ready to jump in? Start with a short, 60-second video sharing your latest insights or a behind-the-scenes look at your team. Track the engagement metrics, invite feedback, and then build upon that success with a larger-scale strategy. Embrace these new features and trends—and watch your professional reach expand.