Are you looking for a way to get your content seen on Facebook?

With over 2.96 billion active users, Facebook is among the most powerful social media platforms. It’s an excellent platform for marketing and distributing content, but knowing how to do it effectively can take time and effort. 

That’s why we’ve put together this guide – so you can easily learn how to market your content on Facebook! 

We’ll show you everything from creating engaging posts that capture people’s attention, to using targeted ads and boosting posts for maximum reach. 

Read our guide now and start getting more eyes on your content today!

What Is Content Marketing On Facebook

Content marketing on Facebook is your secret weapon to skyrocket engagement, reach, and conversions like never before!

But what exactly is content marketing on Facebook?

It’s the art of creating, curating, and distributing captivating content tailored to your target audience, where they will spend hours scrolling, liking, and sharing. 

It’s about harnessing the power of storytelling to resonate with your audience, evoke emotions, and drive them to take action.

From attention-grabbing videos and compelling blog posts, to inspiring stories and irresistible offers – content marketing on Facebook is your golden ticket to building meaningful connections, amplifying your brand’s voice, and leaving a lasting impact.

Benefits Of Content Marketing On Facebook

American users dedicate approximately 33 minutes of their day to browsing Facebook. 

So, content marketing on Facebook benefits businesses who are looking to make an impact in the digital world. Let’s dive into the top advantages:

Enhanced Brand Awareness

Facebook provides a massive audience to increase your brand’s visibility, allowing you to reach potential customers who might need to be made aware of your products or services.

Targeted Reach

Facebook’s average organic reach for a post is around 5.2%, but with a sound content marketing strategy, businesses can achieve an even higher reach, expanding their visibility. This ensures your content resonates with the right people, maximizing your marketing ROI.

Increased Engagement

By sharing valuable, relevant, and entertaining content, you’ll encourage users to like, comment, and share; which inturn, fosters engagement and sparks conversations around your brand.

Drive Website Traffic

You can share content that links back to your website, which drives traffic, improving your chances of generating leads and conversions.

Build Trust and Authority

Consistently sharing valuable content will position your brand as an industry expert, building trust and credibility with your audience.

Customer Retention

Engaging content encourages users to follow your brand, keeping your products or services top-of-mind and increasing the likelihood of repeat purchases. Remember, users are scrolling through content at a very high rate, which means you not only need to stand out with your content, but it needs to resonate enough for them to go check out your profile. 

Cost-Effective

Compared to traditional advertising, content marketing on Facebook is a cost-effective method to reach a large, targeted audience, especially when using organic strategies.

How To Set Up Facebook For Business

Setting up a Facebook page for your business is an important way to connect with your customers and promote your products or services. Here’s how to do it:

• Sign up for a Facebook: If you do not have a personal Facebook account, you must sign up for one first. Go to Facebook.com and follow the instructions to create a new account.
• Create a Facebook Page: Once you have a personal Facebook account, you can create a Facebook Page for your business. Go to Facebook.com/pages/create and select the category that best describes your business.
• Choose a name and profile picture: Choose a name for your page that accurately reflects your business, and select a profile picture that represents your brand. This could be your company logo, a product photo, or a headshot of yourself if you are a personal brand.
• Add a cover photo: Your cover photo is the large image at the top of your Facebook Page. This should be an eye-catching image representing your brand and capturing your audience’s attention.
• Fill out your About section: Use the About section to provide a brief description of your business, including your mission, products/services, and contact information.

5 Proven Strategies to Amplify Your Content’s Reach on Facebook

It can be challenging to stand out and ensure your content reaches the right people. To help you amplify your content’s reach on Facebook, we have compiled a list of five proven strategies that will help you increase your visibility, boost engagement, and drive more traffic to your website. 

Understand Facebook Algorithms

Since Facebook’s News Feed was launched in 2006, the platform’s algorithm, commonly called the FB Algorithm, has undergone nearly 70 changes.

Facebook algorithms refer to the complex system that determines the content that users see on their News Feed. Facebook algorithms use a variety of signals to decide what content appears at the top of the News Feed and which content is buried further down. These algorithms aim to show users the most relevant and engaging content possible, encouraging users to spend more time on the platform.

News Feed Algorithm

The News Feed algorithm is the heart of Facebook’s content distribution system. It is responsible for deciding what content appears on a user’s News Feed, and in what order. 

According to recent data, Facebook’s algorithm considers around 100,000 factors to determine what content to display.

The News Feed algorithm uses various signals, including engagement, relevance, and timeliness, to determine which content to show users. 

Facebook’s algorithm is constantly evolving with updates and changes regularly, to improve the user experience and combat spammy or low-quality content.

Key Factors Affecting Content Visibility

Several factors can affect the visibility of your content on Facebook, including:

1. Facebook’s algorithm prioritizes content that is relevant to the user. 
2. The more engagement your content receives, such as likes, comments, and shares, the more it will be shown to a wider audience.
3. Facebook’s algorithm is more likely to prioritize fresh content, so posting regularly and staying up-to-date with current events and trends is essential.
4. Facebook’s algorithm also considers the quality of the content, including its format, authenticity, and value to the user.

Create High-Quality Content

Creating high-quality content is crucial for businesses and individuals looking to succeed on Facebook. These tips help you create content that engages your audience and drives results.

Identify Your Target Audience

Understanding who your target audience is on Facebook is essential to creating content that resonates with them and drives engagement. 

Facebook Insights provides valuable demographic information about your audience, including age, gender, location, and interests. 

Analyzing this data allows you to tailor your content to meet your audience’s needs and preferences. 

Additionally, research shows that targeted social media advertising can be up to 10 times more effective than non-targeted advertising. 

Types Of Content

After identifying the target audience, here are some types of content you can create and share on Facebook:

Text Posts

Text posts are the type of content on Facebook that allows sharing thoughts, ideas, and information with your audience. They are an excellent way to start a conversation and encourage engagement with your followers. 

Text posts can convey various messages, from providing product updates to sharing industry news or asking for feedback. Furthermore, while images and videos tend to receive more engagement, text posts are still a valuable way to connect with your audience. 

A study found that posts containing 1-80 characters tend to receive the most engagement, indicating that short and sweet text-based updates are still an effective way to connect with your audience on Facebook.

Images

Images have the potential to grab the audience’s attention and evoke emotions that drive engagement.

Recent statistics show that Facebook posts with images receive 37% more engagement than those without images.

Images can take various forms, such as product photos, event pictures, infographics, and even memes. 

To optimize image-based content on Facebook, it is essential to use high-quality visuals relevant to your brand and audience.

Another way to maximize the effectiveness of images on Facebook is by using a variety of image formats, such as carousel posts, which allow you to display multiple images in a single post. 

You can also use image collages to showcase multiple products or services in a single post. 

Videos

Video content is becoming increasingly popular on Facebook, with more users preferring video over other types of content. Statistics show that Facebook users watch over 8 billion videos every day.

You can create several types of video content for Facebook, such as product demos, explainer videos, behind-the-scenes content, and live videos. To create effective video content on Facebook, it’s essential to use high-quality visuals, clear audio, and engaging content. Additionally, it’s crucial to keep videos short and to the point. 

According to Facebook, videos that are 15 seconds or shorter tend to get the most views. However, longer videos can still be effective if they are engaging and provide value to the viewer.

Live video

Live videos on Facebook generate 600% more interactions compared to regular videos. Facebook Live videos can be up to 240 minutes long, giving you plenty of time to engage with your audience and provide valuable information or entertainment.

One of the main benefits of live video on Facebook is its ability to drive engagement.  Live videos typically receive six times more engagement than regular videos, indicating that users are more likely to interact with live content.  Facebook also notifies followers when a page they follow goes live, making it an excellent way to grab their attention and drive traffic to your page. Live video can be used for a wide range of content, such as Q&A sessions, product launches, behind-the-scenes tours, and interviews. 

To ensure your live videos are effective, it’s essential to have a plan in place, including an outline of what you will cover, when you will broadcast, how long you will broadcast, and how you will engage with viewers.

Facebook Stories

Facebook Stories is an excellent way to share more personal and behind-the-scenes content with your audience. 

Stories can be used to showcase events, provide updates, and promote products or services. One of the main benefits of using Facebook Stories is that they appear at the top of users’ News Feeds, making them highly visible. Facebook Stories also offer several interactive features, such as polls, stickers, and filters, which help increase engagement with your audience. Businesses and creators can use Facebook Stories to drive traffic to their pages or websites.  For example, you can add links to your Stories to direct viewers to your website or landing page.

Pinned Post

Pinned posts are an excellent way to highlight important updates or messages, such as a new product launch or a significant event. Pinned posts can drive traffic to your website or other social media profiles. For example, you can pin a post that contains a link to your latest blog post or a promotional offer. 

Another benefit of using a pinned post is that it can help increase your brand’s visibility.  When users visit your page, the pinned post is the first thing they see, allowing you to make a strong first impression.

Links

Links allow businesses and creators to drive traffic to their websites or other social media profiles. To make the most of links on Facebook, it’s important to use high-quality visuals and engaging content to accompany the link. Facebook also offers several features to optimize the effectiveness of links, such as link previews and the ability to add call-to-action buttons to your posts. 

Speaking of links, here is one to our own 21 Facebook Ad ideas for B2B companies.

Posting Strategy

Research shows that posting during peak engagement hours and maintaining a consistent frequency can significantly improve your content’s performance. 

Incorporating diverse content formats and utilizing scheduling tools can further enhance your results.

Best Times To Post

The peak times for engagement on social media platforms such as Facebook are during midweek mornings, specifically on Tuesdays, Wednesdays, and Thursdays at around 9 or 10 a.m.

However, it’s essential to analyze your audience’s online activity and tailor your posting schedule accordingly.

Post Frequency

Maintaining a consistent post frequency is vital for keeping your audience engaged. A study by HubSpot suggests that businesses with under 10,000 followers see a 50% increase in engagement when posting 1-5 times per month. It’s important to balance quality and quantity, ensuring you share valuable content without overwhelming your audience.

Diversify Your Content

Mixing up your content types (images, videos, articles, and polls) can help keep your audience interested and engaged.  Videos are Facebook’s most engaging content format, generating 59% more engagement than other post types.  Experiment with various formats to determine what resonates best, with your target audience.

Facebook Post Scheduler

Utilizing Facebook’s post scheduler or third-party scheduling tools like Hootsuite or Buffer allows you to plan and automate your content distribution.  Scheduling ensures consistency and frees up time for other marketing activities.  Moreover, these tools often provide invaluable analytics to help you track your content’s performance and optimize your posting strategy.

Use Facebook Groups

Leveraging Facebook Groups is an excellent way to connect with your target audience, drive engagement, and raise a sense of community around your brand.  By participating in relevant groups or creating your own, you can share valuable content, gather feedback, and answer questions to establish your brand as an industry expert. Which will, in turn, increase the reach and reliability of your brand.

Find Relevant Groups

One of the most significant aspects of using Facebook groups for content sharing is identifying relevant groups your target audience will likely join. To do this, list interests and keywords related to your content. You can then use Facebook’s search function to find groups that relate to those topics. Additionally, you can look at the group’s members and activity level – such as post frequency and member engagement – to understand whether it would be worth joining and sharing your content in the group.

According to research from the Pew Research Center, around 71 percent of Americans use Facebook, so the potential reach for your posts is high.

Share Your Content

Once you have identified suitable groups on Facebook for sharing your content, it’s time to start posting!

Before doing so, read through each group’s rules and regulations; some may restrict what type of content can be shared. When crafting your post, it’s best practice to write with more details, facts, and higher semantic richness to engage users with relevant information about what you are promoting or discussing. For example, if you promote a specific product or service, you could include statistics, such as how many people have benefited from it or how much money they have saved over time.

Engage With The Community

In addition to simply sharing content in relevant Facebook groups, it’s also essential that you engage with the community – both other members and administrators/moderators who will be monitoring activity within their group. Reply promptly when someone comments on one of your posts or interacts with you somehow; this shows that you value their opinion and encourages further engagement.

Also, watch for related topics associated with your brand or industry; participating in these conversations demonstrates that your company is knowledgeable and willing to help answer questions or provide advice when needed. According to research from Moz, comments on social media posts generate eight times more engagement than likes alone!

Facebook Ads And Boosting Posts

Ready to supercharge your Facebook marketing efforts? Say hello to Facebook Ads and Boosted Posts – your ultimate tools to reach, engage, and convert your audience like never before, with 91% of marketers considering Facebook their primary advertising platform according to Social Media Examiner!

Understand Facebook Ads Manager

It’s essential for anyone wanting to reach a large audience and effectively promote their products or services.  With Facebook Ads Manager, you can create different types of ads, target specific audiences, set budgets and bids, and track the performance of your ads.  It may seem daunting initially, but with some practice and guidance, you can easily navigate Ads Manager and create effective campaigns that help you achieve your marketing goals.

Create Effective Ad Campaigns

Design captivating and effective ad campaigns that stop your audience in their tracks. 

Combine eye-catching visuals, persuasive copy, and a strong call to action to make your ads unforgettable. 

Remember, visual content on Facebook generates 87% more engagement than text-only posts.

Target Your Audience

One of the biggest advantages of Facebook advertising is the ability to target specific audiences. This means you can reach people interested in your products or services based on their demographics, interests, behaviors, and location. 

To target your audience effectively, you must define your ideal customer and create buyer personas. 

Use Facebook’s targeting options to reach the right people, including custom audiences, look-a-like audiences, and retargeting campaigns. 

Budgeting And Bidding

To set a budget, decide how much you want to spend on your ad campaign and allocate your budget across your ad sets. You can also choose between a daily or lifetime budget.  When bidding, you must determine how much you will pay for each click, impression, or conversion.  Facebook offers different bidding options, including automatic bidding and manual bidding.  It’s important to monitor your ad spend and adjust your bidding strategy regularly to optimize your campaigns’ performance and maximize your return on investment.

Facebook’s ad revenue reached a staggering $114.9 billion in 2021, indicating a growing trend in advertising investments. 

Boosting Posts

Want to give your organic posts a little extra love? 

Boost your best-performing content to reach a wider audience and amplify your message. It’s as simple as a few clicks, and your content will soar to new heights! 

So, harness the power of Facebook Ads and Boosted Posts to transform your marketing game. With the right strategy and execution, you’ll be on the fast track to Facebook advertising success!

Frequently Asked Questions (FAQs)

How Do I Promote My Content On Facebook?

Promoting content on Facebook is easy with the right strategies. Ensure your content is relevant, use the post’s description field as intended, and ask questions that allow a wide range of responses to engage your audience.

How Can I Improve My Facebook Distribution Score?

To improve your Facebook Distribution Score, focus on one social media channel, analyze your target audience and competitors, create a solid plan and budget devoted to content distribution, and use algorithms to arrange all of the content you can see on the News Feed, Search, Marketplace, Groups, etc.

How Does Facebook Distribute Content?

Facebook distributes content using its algorithm to evaluate each post, ad, Story, and Reel. It then assigns a distribution score to the content, based on metrics, such as impressions and reaches. This score determines how widely the content is distributed across Facebook.

Final Verdict: How To Market Your Content Effective On Facebook

With decreasing organic reach, understanding how to navigate marketing on Facebook is more important than ever.

But by understanding all of the elements of distribution, you can put your content in a position to gain traction with those who matter most—your target audience.

By following these steps and executing your plan, you can effectively boost engagement and enhance your platform’s visibility, increasing your chances of success.

To get a jump start on strategically integrating distribution tactics across all channels, check out Foundation Inc.